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For many people, Florida is practically synonyms with family travel, and the theme parks are a major factor of that. If you think the only kind of thrills that kids can experience in Florida are on a rollercoaster, drop tower, or simulator ride, then today’s episode is going to expand your horizons – and family photo ops – exponentially. Picture swimming with manatees, lunching with astronauts, and all sorts of memory-making experiences in between. Joining us this week to guide us through some of the best possibilities is Visit Florida Director of Global Marketing and Trade Lauren Shoaf Pace.
Host: Louisa Horn | Guest Speaker: Lauren Chauffe Pace
Lauren brings nearly two decades of experience in the travel and tourism industry to the team, including working in destination organizations at both the state and local level. Her background spans from Vice President of Global Development at Travel Show Marketing Group (TravelSMG) to Director of Global Marketing & Trade at VISIT FLORIDA.
During her 14 years at VISIT FLORIDA, Lauren held positions including Sales Representative, Marketing & Event Planner and Director of Global Marketing and Trade. In the latter role, she was responsible for strategy development, planning, budgeting, execution, management and measurement of all traditional trade efforts, trade advertising and co-op development for 12 global markets. She managed global events and facilitated product development in key international markets
